Search Engine Marketing (SEM) has become an integral part of the online presence for brands, businesses & individuals. It is more crucial than ever to manage your search campaigns both efficiently and creatively. At IN1947, we strategize and implement SEM campaigns through best practice principles and with a specific industry perspective to extract cutting edge results. When compared to other forms of marketing on the web, SEM campaigns can accurately calculate how much it costs to generate a lead or to make a sale with consistent, calculated & well thought out efforts over an interval of time. We dedicate a lot of time & analytical expertise to constantly fine-tune on-going campaigns and employ meticulous A/B testing, thereby continually maximizing ROI for a client.
Pay Per Click (PPC) Advertising:
We create targeted campaigns for you. How? By generating relevant keywords, examining competitor activity, writing targeted ad copy, removing negative phrases and monitoring results to ensure maximum return-on-investment (ROI). We monitor your account everyday: adjusting keyword bids to achieve the right balance between CPC and CTR; optimising landing pages to improve conversion; removing under-performing keywords/adverts and providing regular reports. Advertisers only pay when their advertisements are clicked and a visitor is directed to their site. We will quantify how many of the users requested information, subscribed or made a purchase etc. and as a result, giving us a direct ROI.